Creative Director based in Houston, Texas.

With more than 19 years of expertise, I have successfully led multidisciplinary global teams in shaping and executing strategies to drive creative operations, brand governance, and impactful multi-channel storytelling. My entrepreneurial mindset allows me to excel in navigating complex enterprise environments while optimizing production workflows and overseeing deliverables across high-visibility initiatives. I possess a proven track record of translating complex business needs into compelling visual solutions that elevate brand equity and maximize ROI.

• Creative Operations & Leadership: Proficient in aligning brand standards, scaling creative teams, directing external agency partnerships, and translating project requirements into precise design specifications.
• Strategic Execution: Strong creative thinking and execution of unconventional, data-driven ideas that drive real-world results and business growth.
• Vision to Reality: Conceptualize and implement streamlined solutions, transforming creative visions into actionable initiatives—spanning UI/UX, motion graphics, 3D, and immersive media—that captivate and inspire.
• Trend & Cultural Awareness: Keen aesthetic sensibility and thorough understanding of current design, technology, MarTech platforms, and industry trends.


Skills/Tools & Technologies

• Core Competencies: Creative Services Management, Creative Operations, Brand Strategy & Governance, Visual Storytelling, Global Team Leadership, Agency & Vendor Management, Stakeholder Engagement, Budget & Resource Planning.
• Design & Prototyping: Figma, Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects, Premiere, Acrobat), Brand Systems, Motion Graphics, Web Design, Video Production.
• Platforms & MarTech: HubSpot, ActiveCampaign, CMS Management, SEO/GEO, Digital Analytics.
• Tools & Collaboration: DropBox, Slack, Trello, Asana, and agile project management frameworks.

I'm the proud dad of a wonderful (aka fiesty) 8-year-old and happily married to an amazing wife who shares my passion of exploring diverse cuisines, traveling, enjoying movies, and binge-watching TV shows.